WANG Chun-hong, HAN Fu-rong. Analysis and Attestation of Brand Ecosystem Structure[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(2): 25-28.
Citation:
WANG Chun-hong, HAN Fu-rong. Analysis and Attestation of Brand Ecosystem Structure[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(2): 25-28.
WANG Chun-hong, HAN Fu-rong. Analysis and Attestation of Brand Ecosystem Structure[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(2): 25-28.
Citation:
WANG Chun-hong, HAN Fu-rong. Analysis and Attestation of Brand Ecosystem Structure[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(2): 25-28.
Analysis and Attestation of Brand Ecosystem Structure
This article describes the brand ecosystem on the basis of the viewpoint of ecology, analyzing the brand ecosystem structure and advantage. With the example of PC industry, it analyzes its advantage of the brand ecosystem structure, attesting to the competitive power of brand. The purpose of this study is to offer a new idea for the management of brand.
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