The Study of Brand Construction About the Three Household-electric Equipments Cluster in China

At present,there are three household-electric equipments cluster including Qingdao in Shandong province,Shunde in Guangdong province and Cixi in Zhejiang province,but it was very different on brands quantifies and dimensions among them.This paper explores the deep reasons about that from the perspective of industry clusters construction themselves, analyzed the patterns and systems of the three clusters.Pointed out regional brand construction are closely correlated with the industry cluster.