SHI Peng-li, HAN Fu-rong. Brand Competitiveness Based on the Model of DNA[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2008, 8(1): 23-27.
Citation:
SHI Peng-li, HAN Fu-rong. Brand Competitiveness Based on the Model of DNA[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2008, 8(1): 23-27.
SHI Peng-li, HAN Fu-rong. Brand Competitiveness Based on the Model of DNA[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2008, 8(1): 23-27.
Citation:
SHI Peng-li, HAN Fu-rong. Brand Competitiveness Based on the Model of DNA[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2008, 8(1): 23-27.
The thesis researches on brand competitiveness deeply by the model of DNA.The model constructs the double chains of brand as explicit competitiveness and tacit competitiveness.It forms the biological and active structure to obtain the unique advantage. At last,the author takes Haier as an example to analyze its DNA,which brings the enterprises some consideration.
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