The Brand Strategic Research in the Industrialization Trend of Higher Education

This paper aims at the modern economic environment challenge to higher education, current situations and development trends of higher education of our country, analyze and studies the problem about quality of the brand in the industrialization trend of higher education of our country. Meanwhile, to our country after "entry to WTO", this paper put forward some views on implementing the brand strategy of higher education for improving the high education of our country international's competitiveness.