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Xu Aiping. The Linguistic Characteristics of Advertising English[J]. Journal of Beijing University of Technology, 1998, 24(z1): 63-69.
Citation: Xu Aiping. The Linguistic Characteristics of Advertising English[J]. Journal of Beijing University of Technology, 1998, 24(z1): 63-69.
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The Linguistic Characteristics of Advertising English

  • Department of International Studies, Beijing Polytechnic University, Beijing, 100022

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  • Received Date: March 09, 1998
  • Available Online: August 08, 2022
  • Published Date: August 09, 1998
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  • Language on advertising is one of the marketing mediums which should be affected much by marketing itself. As a form of mediums, it owns its distinctive linguistic characteristics which are generalized from the aspects of grammar and written skills in this essay, esp. as reference for people on business or in language studies.
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