Review on the Application of Bounded Rationality in Transportation

The research and results on travel behavior under the bounded rational view were summarized and combed in order to better study the traffic behavior under the bounded rational view.The existing research productions were analyzed from two aspects.The first one was the study of microscopic traffic behavior, which aimed to find out the bounded rational decision-making process and behavior rules. The second one was the macroscopic traffic assignment model, which aimed to relax the completely rational assumption of the original allocation model, and to establish a bounded rational traffic assignment model which was more consistent with the reality. The results show that the previous research can be divided into four fields:partial attributes information or considering a subset of feasible alternatives, non-optimal route choice mechanism, optimal route choice mechanism with perception errors and updating only non-salient information. At the end of the paperthe research direction was pointed out based on the analysis of the current research.