YE Yi-xiang. The Narrative Strategies of Popular Culture[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2011, 11(3): 74-78.
    Citation: YE Yi-xiang. The Narrative Strategies of Popular Culture[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2011, 11(3): 74-78.
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    The Narrative Strategies of Popular Culture

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    • Through close-reading,I studied the following three strategies of popular culture development:Narrative rhythm:alternate tension with relaxation;Cynicism rhetoric provides channels for the public to vent their feelings;As to type strategy,popular culture tends to pursue changes in stability,and to cater public's interest,while not to challenge their intelligence.Through these ways,popular culture attracts a lot of consumers.Studying narrative strategies helps us to know more about popular culture,to change extensive studies, and to promote the development of popular culture study.
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