WANG Yong, LI Wen-jing, DING Da-wei. A Literature Review of Shopper Marketing[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2016, 16(3): 57-65.
Citation:
WANG Yong, LI Wen-jing, DING Da-wei. A Literature Review of Shopper Marketing[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2016, 16(3): 57-65.
WANG Yong, LI Wen-jing, DING Da-wei. A Literature Review of Shopper Marketing[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2016, 16(3): 57-65.
Citation:
WANG Yong, LI Wen-jing, DING Da-wei. A Literature Review of Shopper Marketing[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2016, 16(3): 57-65.
Under the condition of shoppers demand increasingly diverse, more and more enterprises begin to focus on shopper marketing practice. In view of this, authors generalize the research literature domestic and overseas, introduce the definition, shopper behavior, characteristics of shopper marketing, research models, and summarize the functions of shopper marketing, hence on this basis, points out the future research direction.
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