FU De-gen. About the Objectives of Advertising Education During the Transitional Period[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(4): 85-88.
Citation:
FU De-gen. About the Objectives of Advertising Education During the Transitional Period[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(4): 85-88.
FU De-gen. About the Objectives of Advertising Education During the Transitional Period[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(4): 85-88.
Citation:
FU De-gen. About the Objectives of Advertising Education During the Transitional Period[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(4): 85-88.
About the Objectives of Advertising Education During the Transitional Period
In order to make continuative progress in the time of globalization, advertising educators in China should re-position their objectives of advertising education, changing their focus from "how to" to "theory" orientation.
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