ZHANG Wei, ZHAN Xiang-hong. On the Local Dramas' Paradigm Shifts and Aesthetic Identity from the Perspective of Consumption[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2012, 12(1): 69-73.
    Citation: ZHANG Wei, ZHAN Xiang-hong. On the Local Dramas' Paradigm Shifts and Aesthetic Identity from the Perspective of Consumption[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2012, 12(1): 69-73.

    On the Local Dramas' Paradigm Shifts and Aesthetic Identity from the Perspective of Consumption

    • The arrival of the consumer society has created a multicultural symbiosis,which brings new opportunities and challenges to the local dramas for their heritage and development.The local dramas must be transformed in the themes of creation,transmitting methods,space choice of the urbanization and the other internal paradigm aspects in order to meet the needs of the consumer society,enhancing the aesthetic identity of the society.
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