A Study on the Impact of Customer Competence on Customer's Participation in Value Co-creation Exemplified by House Decoration Industry

PENG Yan-jun; GUAN Ting-ting

JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION) > 2016 > 16(1): 27-37.

PENG Yan-jun, GUAN Ting-ting. A Study on the Impact of Customer Competence on Customer's Participation in Value Co-creation Exemplified by House Decoration Industry[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2016, 16(1): 27-37.

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A Study on the Impact of Customer Competence on Customer's Participation in Value Co-creation Exemplified by House Decoration Industry

Business School, Beijing Technology and Business University, Beijing 100048, China

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Received Date: June 09, 2015
Available Online: December 09, 2022

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Abstract

The pattern of customer's participation in production has changed with the development of information technology.As dominant resources,customers provide resources and create value in value cocreation process through cooperation with enterprises.As the core of customer resources,it is of great significance theoretically and practically to study the impact of customer competence on customer's participation in value co-creation.This paper constructed the conceptual model of the impact of customer competence on customer's participation in value co-creation,exampled by house decoration industry.The results show that customer competence has positive impact on value co-creation through customer participation;and the unique requirements have the significant regulated role between the customer competence and the customer participation.Finally,based on the results,this research provides the marketing strategy and the management implications.
- house decoration industry,
- customer,
- competence,
- customer,
- participation

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