Study on Network-styled New Product Development Based on the Integration of Supply Chain

The network-styled new product development(NNPD) is a product development model with which we need to measure its outputs or performance by all aspects of the industry instead of a single company or a single governing mechanism.Different type of firms on the industry value chain and all external R&D resources of the industry make a significant contribution to the development of new product Therefore,firms are able to use an internal and interactive mechanism built among the firms to initiate more creations and to exchange technology of product.