Idea of 'Harmonious Marketing' and Rules of Honesty and Credit

Honesty and credit is the necessary moral base of market system. The 'harmonious marketing' idea, based on harmony and with honest and credit as its essentials, lays stress on the formation of a favorable social relationship and social credit. This paper analyzes the idea of 'harmonious marketing' and its exhibition of honesty and credit in every business transaction, researches the lowest limits of honesty and credit of an enterprise in business ethics field and presents the basic rules of honesty and credit and the highest requirement of performing the social obligation.