Building of the Corporate Social Responsibility Standard System of MNCs in China:Based on the Perspective of Charity
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Abstract
Multinational corporations in China should have more social responsibilities while they play an important role in the rapid and stable development of China.In order to sort out the corporate social responsibility system,and improve the overall competitiveness under the comprehensive competitiveness of enterprises,the corporate social responsibility standard system of the multinational corporations in China is built,and the index weight by using AHP is determined based on the charitable view and drawing on the related research achievements.In this system,the environmental responsibility,the charitable donations and the volunteer service are the focus of the indicator system and the localization strategy and the community building become the important parts of the international standards of the corporate social responsibility.
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