Ten Misapplications of Advertising Strategy Planning

This article considers ten misapplications that enterprises tend to encounter when they make advertising strategy planning. To make these points clear, this study analyzes the cooperation of the advertising srrategy planning and other strategy planning, the functions and thinking of strategy planning, and the implement of strategy planning. A general goal of this article is to find the settlements for corresponding problems, so as to guarantee the success of advertising of enterprises and maximize the benefit of advertising.