Chinese Dairy Companies Competing Strategic Research from the Perspective of Symbiosis Marketing Theory

After a massive consolidation in recent years, domestic dairy companies began to re-establish their own developing ideas. In order to explore the trend of the focus of market competition in China's dairy industry from a strategic height, this paper uses a research method with a combination of theoretical research and empirical analysis, applies the basic viewpoint and methods of the symbiotic marketing theory to the research of the transformation of the national dairy industry competition strategy, and trying to build a new competing strategy model for the domestic dairy industry in order to reverse the repeating situation of the improper competition in the domestic dairy industry.