Flexible Strategies of Small and Medium-size Enterprises in the Long-tail Era

Enterprises should have flexible strategies in dealing with the changing environment and this is of particular importance for SMEs because of their unique property features. To achieve the flexible strategies in the long-tail era, cultivation of reactive awareness and response capabilities of SMES is essential. Therefore, SMES need to further improve corporate cultures that foster the flow of information as well as the utilization of resources.