Motivation Feature and Measures for the Analysis of the Ideological and Political Education to the Recipients via Internet Transmission

The recipients are the significant components of the ideological and political education via internet transmission,therefore,the study of their motivations plays a key role in enhancing the effect of such an education.The quest for knowledge,the need of expression and communications,the desire for seeking truth and self-realization are among the major motivations of the recipients.To ensure the optimal educational effect,the following measures should be taken:that is,showing respect for the recipients' rights-to-know,promoting interactive devices,providing the forum for expression, strengthening the service of the website and promoting the platform for inspiring the recipients' creativity.