Communication Characteristics and Guidance of Social Thoughts: Taking the Internet Audio-visual Platform as the Object

With the rapid development of internet audio-visual platform of social thoughts and transfer of the main communication platform. Social thoughts are shown with the net flow platform, multimedia platform and innovation platform, internet audio-visual platform. The new communication characteristics of social thoughts which has a certain positive effect on people's thinking and social development, but also there are some problems. Therefore, the social thoughts should be properly guided and based on the new characteristics in internet audio-visual platform. Emphatically from the ideological level should be injected and guided the mainstream values both by technology and human review in the head platform; Colleges and universities should strengthen the ideological education and audio-visual media literacy of the youth group. What's more, to pay more attention to researching on the content governance of the negative social ideology, the audio-visual content quality in the internet audio-visual platform should be optimized at the same time, which will meet the spiritual needs of the users, thus realize to the effective guidance of the mainstream ideology in internet audio-visual platform.