高等院校形象塑造及其建设途径

详细信息

Discusses the Institutions of Higher Learning Image and the Construction Way

Party Committee Propaganda Department, Beijing University of Technology, Beijing 100124, China

摘要: 针对高等院校形象建设这一问题,对其主要构成元素、层次及积极作用进行论述,并从科学定位、塑造精神、加强宣传3个方面探讨了高校形象建设的基本途径。指出塑造高校良好形象正日益成为现代大学的共识。
- 高等院校 /
- 形象建设 /
- 建设途径
Abstract: In view of the image construction of the institutions of higher learning,this paper discusses its main component elements,its level and its positive function and also makes an analysis of the essential way of the university image construction from the three aspects of the scientific position,the spirit molding and the propaganda strengthening.Creating a good image is becoming increasingly a consensus of the modern universities.
- colleges /
- image building /
- construction way

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