高级检索
    杨松华. 应用价值链理论做好市场营销策划[J]. 北京工业大学学报, 1998, 24(z1): 32-36.
    引用本文: 杨松华. 应用价值链理论做好市场营销策划[J]. 北京工业大学学报, 1998, 24(z1): 32-36.
    shu
    Yang Songhua. With the Theory of Volue Chain to make a Better Marketing Plan[J]. Journal of Beijing University of Technology, 1998, 24(z1): 32-36.
    Citation: Yang Songhua. With the Theory of Volue Chain to make a Better Marketing Plan[J]. Journal of Beijing University of Technology, 1998, 24(z1): 32-36.
    shu

    应用价值链理论做好市场营销策划

    With the Theory of Volue Chain to make a Better Marketing Plan

      摘要
    • 摘要: 从分析市场营销在企业价值链中的地位出发,论述了企业保持战略优势的关键是控制好企业价值链中的市场营销环节.并以价值链理论为指导,运用量化分析的办法,对企业如何制定主导产品和目标市场的策略进行了实证分析.

       

      Abstract: In view of the important position of marketing in an enterprise's value train,it is expouneded that the key point to maintain the strategic superiority of an enterprise is to control its marketing. Upon theortical guidance, case-study is made to explain the way of choosing main products and target markets.

       

      • HTML全文
      • 参考文献(0)
      • 相关文章
      • 施引文献
    • 资源附件(0)

    /

    返回文章
    返回