论数据库营销

赵爱琴, 赵为, 衡风玲. 论数据库营销[J]. 北京工业大学学报, 1998, 24(z1): 43-46.

引用本文:

赵爱琴, 赵为, 衡风玲. 论数据库营销[J]. 北京工业大学学报, 1998, 24(z1): 43-46.

Zhao Aiqin, Zhao Wei, Heng Fengling. On the Business of Data-Base[J]. Journal of Beijing University of Technology, 1998, 24(z1): 43-46.

Citation:

Zhao Aiqin, Zhao Wei, Heng Fengling. On the Business of Data-Base[J]. Journal of Beijing University of Technology, 1998, 24(z1): 43-46.

On the Business of Data-Base

摘要: 拟就数据库营销的概念,及其与传统营销方式相比的主要优势、以及目前国内外的应用情况和运作程序作重点介绍.

Abstract: Data-base marketing is a new kind of business mode in 1990s which based upon the traditional marketing business. It was widely used and highlighted. This article introduces the concept of the data-base marketing and its main advantage compared with the traditional business type. Finally, This paper mainly introduces the business styles and the running procedure of Data-base marketing program and describes it's applied situation both in and out of China.

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