Abstract: To explore the relationship between design ethics and contemporary design through the difference between the East and the West in design ethic, esp. the change of the perspectives of design ethics in the course of development of western design, and to propose that contemporary design based on the long history of human survival should satisfy individual demands. To point out that design is not only mainly responsible for enterprises, products, markets and consumers, but also for continuous social development and later generations ; Design is made to maintain once again the mutual dependent relationship between human being and nature as well as individuals and its society, so that people manufacture and consume rationally and application of modern science and technology advances towards the direction favorable to human survival.