Abstract: Attention of this paper was mainly concentrated on the indicator system for brand competitiveness. In addition to this,the author also studied the problems such as model construction for evaluating brand competitiveness and the application of the model,etc.First,the author analyzed the evaluation system for brand competitiveness,and put forward an indicator system that includes 5 first-layer indicators and 26 second-layer indicators.Then,the model for evaluating brand competitiveness was studied.Moreover,the software named Expert Choice,along with the methods like Analytic Hierarchy Process(AHP) and Fuzzy Comprehensive Method,were used to form the structure of the evaluation model for brand competitiveness, and to figure out the indicator weight and design the steps for calculation.