移动商务与传统商务销售商之间的价格博弈
Game of Price Between the Sales in Mobile Business and Traditional Business
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摘要: 运用博弈论的相关原理建立了有关移动商务与传统商务中销售商之间的价格竞争博弈模型,对模型进行求解,得到2者在纳什均衡下的价格和相应的均衡利润,对结果分析发现,移动商务中的销售商可以通过使用移动商务中的一些先进技术来降低配送费用和库存等相关成本,从而提高与传统商务中销售商之间的价格竞争.Abstract: On the basis of building up a hypothesis about price competition in the complete information and static environment, a game model of price competition for sales between mobile business and traditional business is set up. Then the prices and values of nash equilibrium is obtained through calculation. By analyzing the outcome and then the conclusion is drawn that the sales in mobile business can improve competitiveness in price compared with the sales in traditional business by using some advanced technologies, which can reduce cost of delivery and storage.