基于活动的游客出游模式选择行为研究

    Activity-Based Model for Tourist's Travel Pattern Choice Behavior

    • 摘要: 通过对在北京旅游游客的出行调查数据进行分析,构造游客出游模式选择行为的Nested Logit模型,建立了出游方式——出行链模式的模型结构,通过对模型进行标定并利用包容系数对Nested Logit模型的结构关系进行辨识.结果表明:游客在进行出游方式选择和出行链选择时具有阶层关系.是否本地游客、是否假日出游、同游人数、对景点是否熟悉都会对游客选择是否跟团出游有显著影响;游客的年龄、性别、文化程度、职业、驾照拥有情况、是否和家人一起居住、是否本地游客对出行链选择有显著影响.

       

      Abstract: Based on the analysis of data collected from a tourist survey in Beijing,a Nested Logit model was built to structure the interdependent model between travel pattern and trip chain choice.The structure of the Nested Logit model was identified by using inclusive value.The analysis results of this model show that there is hierarchical relationship between travel pattern and trip chain choice,and the travel pattern will always be significantly affected by whether the tourists are local visitors,whether they travel in holiday and how many travel companions do they have,and whether they are familiar with tourist attractions.On the other hand,tourists' age,gender,education,occupation,and whether they hold driver's license,whether they live with family and whether they are local tourists have significant impacts on trip chain choice.

       

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