基于卢因行为模型的共享汽车出行选择

    Travel Choice of Car-sharing Based on Lewin Metal of Behavior

    • 摘要: 针对共享汽车发展过程中的普及率低、接受程度低、使用率低等问题,以交通出行者为研究对象,基于改进的卢因行为模型,通过问卷调查,从个体特征、出行特征、信息感知多维角度分析了共享汽车出行行为,并通过构建非集计模型分析了交通出行者是否选择共享汽车、共享汽车出行者出行强度、非共享汽车出行者未来是否选择共享汽车等方面的影响因素.研究结果表明:共享汽车男性出行者比女性出行者更多,受教育程度越高,选择共享汽车的意愿越大;学生、公司职员2类人群共享汽车出行次数较少,每月5次以下;已使用共享汽车1~6个月的人群和感知共享汽车信息量较大的人群出行稳定,强度较高,每月20次以下;出行者获得共享汽车信息准确性偏低时,若提高信息准确性,共享汽车使用强度也会增大;出行者获取共享汽车信息越早,共享汽车出行强度越大;非共享汽车出行者所获取的信息量越大、时间越早,未来选择共享汽车的意愿越大.

       

      Abstract: To address the issues about the low popularity rate, acceptance degree and usage of car-sharing, regarding traffic traveler as the research object, Lewin metal of behavior was improved in this paper. Based on an car-sharing analysis by a questionnaire on travel behavior from the perspective of individuals, trip and information perception characteristic, influence factors of choosing car-sharing, use intensity, choosing car-sharing in future were studied by establishing three disaggregate models. The results indicate that males are more willing to choose car-sharing to travel than females. The higher the amount of schooling, travelers are more willing to choose car-sharing. Students and office workers' trip frequency is relatively low, just under 5 times a month. Travelers, who have already used carsharing for one month to 6 months, trip frequency is relatively higher, which is stabilized under 20 times a month. When car-sharing information is low, the more accurate of car-sharing information, the higher the car-sharing use intensity is. The earlier one gets the car-sharing information, the higher the car-sharing use intensity is. The larger amount of car-sharing information and the earlier the car-sharing information obtainment, non-car-sharing travelers are more willing to choose car-sharing in future. The research results can provide theoretical underpinning for studying travel choice of carsharing, and provide theory gist for relevant policy making.

       

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