Abstract: Exploring the rural financial development from the perspective of value chain is a new trend of overseas research on the rural financial markets.By analyzing the characters and mechanism of value chain finance,we find that value chain finance is an important link between value chain and rural finance.The future challenge lies in creating a good operation environment of value chain,promoting financial services supplied among the internal value chain actors,building stronger bridges between value chain and financial institutions.The development strategy of rural finance should be developed and implemented with same attention to value chain and rural financial markets.