企业营销预警指标体系研究

Study on Marketing Forewarning Index System for Business Companies

摘要: 以国内外该领域研究成果及对存在问题的分析为切入点,将预警原理和相关多元统计分析方法运用于企业营销领域,展开对企业营销预警指标体系的研究。研究目标是在营销预警指标体系构建方法的研究上有所创新,以使该方法体系具有可操作性。

Abstract: With reference to the fruits and problems of research concerned at home and abroad, the article studies the marketing forewarning index system for business companies by applying forewarning principle and plural statistical analysis method to the marketing field, with the aim to get innovative and feasible construction method for marketing forewarning index system.