包佳道. 国学“被”商品化:国学推广的一种偏离[J]. 北京工业大学学报(社会科学版), 2011, 11(4): 32-35.
    引用本文: 包佳道. 国学“被”商品化:国学推广的一种偏离[J]. 北京工业大学学报(社会科学版), 2011, 11(4): 32-35.
    BAO Jia-dao. Chinese Learning's"Being"Commercialized:A Deviation From Popularization of Chinese Learning[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2011, 11(4): 32-35.
    Citation: BAO Jia-dao. Chinese Learning's"Being"Commercialized:A Deviation From Popularization of Chinese Learning[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2011, 11(4): 32-35.

    国学“被”商品化:国学推广的一种偏离

    Chinese Learning's"Being"Commercialized:A Deviation From Popularization of Chinese Learning

    • 摘要: 学界、媒体等为推广国学做了诸多工作。而在此契机下,国学却被某些人当做谋利的商品。国学"被"商品化使得国学推广以营利为最高目的,呈现出种种乱象:国学"被"一味媚俗、"被"无序供应、"被"炒作营销、"被"低级消费。其实质是对国学推广的偏离:营利至上是对国学推广"文化担当"的偏离;一味媚俗、无序供应、炒作营销是对国学本真的偏离;低级消费是对"化民成俗"的偏离。而真正的国学推广须是利他的、客观的、理性的。

       

      Abstract: In recent years,the academic circles,the mass media and so on have done much for popularization of Chinese Learning.In this background,however,Chinese Learning was regarded as a profitable commodity by some people.Commercialized Chinese Learning made popularization of Chinese Learning for interests at first,so it was in chaos:Chinese Learning was blindly vulgar,supplied in disorder,hyped up and sold,consumed in low-level. In essence,it was a deviation from popularization of Chinese Learning:interests first deviated from the cultural responsibility,the former three of the chaos deviated from the truth of Chinese Learning;and the last one deviated from the cultivation.This is not the popularization of Chinese Learning that we expect,which really should be selfless,objective and rational.

       

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