付德根. 关于转型期广告教育目标的思考[J]. 北京工业大学学报（社会科学版）, 2006, 6(4): 85-88.
    引用本文: 付德根. 关于转型期广告教育目标的思考[J]. 北京工业大学学报（社会科学版）, 2006, 6(4): 85-88.
    shu
    FU De-gen. About the Objectives of Advertising Education During the Transitional Period[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(4): 85-88.
    Citation: FU De-gen. About the Objectives of Advertising Education During the Transitional Period[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2006, 6(4): 85-88.
    shu

    关于转型期广告教育目标的思考

    About the Objectives of Advertising Education During the Transitional Period

      摘要
    • 摘要: 在新的国际化教育背景下,为使我国的广告教育可持续发展,广告教育应该转变观念,重新定位教育目标,把广告教育的目标从技能型导向转到理论研究型导向,培养合格的人才。

       

      Abstract: In order to make continuative progress in the time of globalization, advertising educators in China should re-position their objectives of advertising education, changing their focus from "how to" to "theory" orientation.

       

      • HTML全文
      • 参考文献(5)
      • 相关文章
      • 施引文献
    • 资源附件(0)

    /

    返回文章
    返回