王建民. “逆向标签化”背后的社会心态[J]. 北京工业大学学报(社会科学版), 2012, 12(4): 1-5,32.
    引用本文: 王建民. “逆向标签化”背后的社会心态[J]. 北京工业大学学报(社会科学版), 2012, 12(4): 1-5,32.
    WANG Jian-min. Social Mentality behind the "Inverted Labeling"[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2012, 12(4): 1-5,32.
    Citation: WANG Jian-min. Social Mentality behind the "Inverted Labeling"[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2012, 12(4): 1-5,32.

    “逆向标签化”背后的社会心态

    Social Mentality behind the "Inverted Labeling"

    • 摘要: 标签理论认为,弱势群体的缺陷往往不是他们所固有的,而是垄断社会资源和话语权的强势群体所定义的结果,即一种“标签化”过程。在中国当前的社会生活中,社会舆论对“富二代”、“官二代”的批评呈现出一种相反的逻辑,即普通民众甚至弱势群体对强势者贴标签,或可称为“逆向标签化”,其策略主要包括“特殊个案普遍化”和“具体事实想像化”两个方面。社会结构失衡和不平等是“逆向标签化”的社会根源,而互联网则为这种话语建构提供了信息传播渠道。“逆向标签化”表明,社会心态越来越以“怨恨式批评”的方式表达出来,由此释放了一种“想像的征服”心理。重塑社会心态应该成为社会建设的题中之意,而这需要以一系列利益均衡机制的建设为前提。

       

      Abstract: According to the Labeling Theory,the defects of disadvantaged groups are usually not inherent,but the result defined by powerful groups who monopolize the social resource and the discourse right,namely,it is a process of labeling.In China's current social life,criticism from social consensus on "Second Generation of the Rich" and "Second Generation of the Official" shows a contrary logic. Ordinary people and even disadvantaged people are labeling powerful people,or it can be called "Inverted Labeling".Its strategy mainly contains "generalization of special cases" and "imagining of specific facts".The imbalance of social structure and social inequality are the social roots of "Inverted Labeling",while the internet provides the information dissemination channels for this discourse construction."Inverted Labeling" suggests that social mentality will be revealed more and more through the way of " resentful criticism",which abreacted a kind of " Imaginary Conquest" psychology. Rebuilding social mentality should be contained in the meaning of social construction,which requires the construction of a series of interests balance mechanism as a premise.

       

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