Abstract: Alienated consumption theory is proposed by the neo-Marxism school,and it manifests as advertisement consumption,one-off consumption and self consumption,which will do harm to the economic,political and value ideas in contemporary society.Facing to these alienated consumption phenomenon,climate changes and environment pollution,human beings propose the low-carbon consumption idea.Carrying out the low-carbon consumption has great practical significance in restructuring the pattern of the international economy, politics,cultures,and in constructing the harmonious world.