李明德, 寇杰. 铸牢中华民族共同体意识的网络具象化传播[J]. 北京工业大学学报(社会科学版), 2023, 23(5): 19-31. DOI: 10.12120/bjutskxb202305019
    引用本文: 李明德, 寇杰. 铸牢中华民族共同体意识的网络具象化传播[J]. 北京工业大学学报(社会科学版), 2023, 23(5): 19-31. DOI: 10.12120/bjutskxb202305019
    LI Mingde, KOU Jie. Network Visualization Communication of Consolidating the Sense of the Chinese Nation Community[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2023, 23(5): 19-31. DOI: 10.12120/bjutskxb202305019
    Citation: LI Mingde, KOU Jie. Network Visualization Communication of Consolidating the Sense of the Chinese Nation Community[J]. JOURNAL OF BEIJING UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES EDITION), 2023, 23(5): 19-31. DOI: 10.12120/bjutskxb202305019

    铸牢中华民族共同体意识的网络具象化传播

    Network Visualization Communication of Consolidating the Sense of the Chinese Nation Community

    • 摘要: 媒介技术变革语境下,借助网络具象化模式传播铸牢中华民族共同体意识,有助于引领各民族单元突破民族本位的狭隘认知、同心同德团结奋斗。图像展演中的视觉对话与张力出场、声音叙事中的情感接合与意念感染、修辞象征中的内容再现与意义增殖、场景创设中的时空互动与关系再造,构成了这种传播模式的基本叙事形态。由此,在完整的网络具象化传播链条中,铸牢中华民族共同体意识不再只是被机械复制或教条传达,而是以内容生长、意义放大、用户聚合、效果循环等机制为支撑,全面介入受众的信息受传系统后实现去神秘化处理,完成民族意识共建。为更好发挥网络具象化传播模式对铸牢中华民族共同体意识宣传教育工作的赋能优势,我们要系统厘清相关顶层设计和基础性问题,以理论逻辑确保传播文本的科学性;深刻把握铸牢中华民族共同体意识生成、发展、外化及网络具象化传播的原理,以现实逻辑观照传播过程的规律性;在思路、理念、流程等方面持续创新,以历史逻辑提升传播策略的先进性;精准界定传播绩效的评判标准,以价值逻辑检验传播效果的有用性。

       

      Abstract: In the context of media technology transformation, using the network visualization mode to disseminate and consolidate the sense of the Chinese nation community is helpful for various ethnic groups to break through ethnic egoism and unite and struggle together. There are four basic narrative forms in the network visualization mode of dissemination, including visual dialogue and tension in image display, emotional fusion and idea infection in sound narrative, content reproduction and meaning expansion in rhetorical symbolism, and spatiotemporal interaction and relationship reconstruction in scene creation. Therefore, in the complete network visualization dissemination chain, consolidating the sense of the Chinese nation community is no longer a rigid replication or dogmatic communication, but is supported by mechanisms such as content growth, meaning amplification, user aggregation, and effect feedback. Through full participation in the audience's information receiving system and undergoing the process of demystification, the goal of co-building national consciousness is ultimately achieved. Based on this, it is necessary to fully leverage the advantages of the network's concrete dissemination mode in promoting and educating the sense of the Chinese nation community. First, it is necessary to systematically clarify relevant top-level design and fundamental issues to ensure the scientific dissemination text with theoretical logic. Second, it is necessary to deeply grasp the principles of the generation, development, externalization, and network visualization dissemination of the sense of the Chinese nation community, and ensure the regularity of the dissemination process with a realistic logic. Third, continuous innovation is needed in thinking, ideology, and process to enhance the advanced nature of dissemination strategies with historical logic. Finally, it is necessary to accurately define the evaluation criteria for dissemination performance to verify the usefulness of dissemination effects with value logic.

       

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