Abstract: With the rapid development of science and technology, human society steps into the era of big data and profound changes have taken place in the areas of people's production and life style. At the same time, the research method based on the data thinking gradually enters the field of scientific research. The theoretical research and practice of ideological and political education is also deeply influenced by the data thinking. Many new characteristics appear such as digital education content, resource enrichment and so on. Of course, it also provides problems for the ideological and political education, such as the leading role of the ideological and political educator is weakened, technical difficulties of the ideological and political education is more than before. Therefore, the education idea and method according to the changes of the times must be adjusted in the ideological and political education in order to adapt to the social development and improve the actual effectiveness of the ideological and political education.