电子商务进农村推动精准扶贫的机理与路径

    Mechanism and Path of E-commerce into the Countryside to Promote Accurate Poverty Alleviation

    • 摘要: 推动电子商务进农村,成为一种农村贫困地区精准扶贫方式。我国扶贫工作已进入攻坚阶段,扶贫脱贫任务更加艰巨,在此背景下,如何实现电商扶贫目标备受关注。在文献分析的基础上,采用定性研究法,结合对淘宝村成功案例的分析,对传统扶贫的痛点进行梳理,并尝试探究适合电商扶贫工作的理论支撑。通过研究认为,实施精准扶贫,辅助供应链理论、协同理论与生态系统理论,能有效推进电子商务进农村,促进电商精准扶贫。在电子商务进农村的推进过程中,要关注产业扶贫、教育扶贫与电商扶贫的协同推进以及政府、企业与个人的示范效应,还要依托平台、技术支撑,夯实基础设施,实现多元协同运作。

       

      Abstract: E-commerce into the countryside is conducive to promoting countryside poverty alleviation, which is a precision poverty alleviation in poor countryside areas. China's anti-poverty work has entered a crucial stage, and poverty alleviation tasks are even more difficult, in this context, how to achieve the electricity supplier's poverty alleviation targets attracted much attention. On the basis of literature analysis, qualitative research method is adopted. Combined with the analysis of successful cases of Taobao village, combing the pain points of traditional poverty alleviation, this paper tries to explore the theoretical support for the work of the electricity supplier's poverty alleviation. Through research, combining with supply chain theory, synergy theory and ecosystem theory, the implementation of precision poverty alleviation can effectively promote the e-commerce into the countryside, and promote the e-commerce precision poverty alleviation. In the promoting process of e-commerce into the countryside, it needs to pay attention to the synergy of industrial poverty, education poverty alleviation and e-commerce poverty alleviation, focusing on government, enterprises and individuals demonstration effect, it also need to rely on the platform, technologies and infrastructure, which can achieve multiple synergies.

       

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