Abstract: Based on first-hand data,this study focuses on the dilemma in job market for college graduates,demonstrating the logic and limit of market-orientation and competition in allocating human resource with talents.Human resource allocation is different from that of material resource.The argument is that the government is responsible in providing a pre-condition for fair competition,which is to create a balanced demand vs.supply as well as a matching structure.An operational measure of self-control for the talent market is discussed;the main issue now is to improve the mechanism and organizations for talent allocation.