Abstract: Conflicts and contradictions between suppliers and retailers have sharpened step by step recent years,which arouses the speculation about distribution channel innovation in academic area.In this paper,the author establishes a comprehensive framework about supplier-retailer relationship based on supply chain collaboration.The frame work is composed of five connecting features of collaboration,namely collaborative performance system,information sharing,member-decision synchronization,incentive alignment,and integrated supply chain processes.The practice of supplier-retailer collaboration such as early ECR and QR,as well as the application of current main mode——CPFR,is tested validity of the framework.This study provides the directions for the developing of supplier-retailer relationship model.