Abstract: The intellectual property moral is an important component of the social ideology in the intellectual property culture,and the construction of the intellectual property culture cannot be done without the research to the intellectual property moral.The connotation and the basic norms of the intellectual property moral as well as the basic countermeasures should be mastered in the construction of the intellectual property morale.The fact that the intellectual property moral comes from the intellectual property ethics and expands the intellectual property ethics can be known from the research of the connotation and the basic norms of the intellectual property moral from the relationships between the intellectual property moral and the intellectual property ethics as well as the intellectual property moral and the scientific moral.The intellectual property moral is different from the science moral and the science moral cannot be replaced by the intellectual property moral.The basic norms of the intellectual property moral includes "respecting knowledge,expecting expression,admiring innovation,integrity and observing the law".In the construction of the intellectual property moral in the contemporary China.The Chinese traditional culture needs to be reflected,the intellectual property education reeds to be strengthened,and the model role as well as the moral legalization" needs to be trained supervised and paid more attention to.