Abstract: Based on the data of the national survey,this article compares the possession rate and the purchase willingness of household durable goods between two periods.It shows that the urban-rural gap in durable goods consumption narrows significantly.This displays not only in possession rate of the durable goods and also in the purchase willingness.That demonstrates that the urban-rural gap in durable goods consumption has already reduced and will further narrow in the future.In addition,2010 survey data reveals that residents in small cities and towns have the strongest purchase willingness of the durable goods.That is probably the consequence of the fast urbanization.