Abstract: The rise of the mass media has overthrown the mode transmission of the classical literature,which lay the foundation for the ecological innovation of literature.In the case of the exterior of literature,mass media stimulated the vulgarity innovation of the modern Chinese literature from three aspects:the variation of writer group;the commercialization of literature works and the construction of vulgar readers.In order to explore the room for growth in the era of mass media,the interior of literature also married to the mass media timely by vulgarizing language and style.The exterior variation and the interior innovation of literature led to the formation of the vulgar modern Chinese literature.As a result,mass media propels the modern Chinese literature to enter into the era of vulgarization.