Abstract: Starting from the concepts of hi-tech and the hi-tech products, this article reveals the findings on the difference between the marketing barriers of hi-tech products and that of the general goods, which is discussed on the basis of comparison of commercialization of hi-tech products at home and abroad. Furthermore, some strategies are put forward, including creating reliable hi-tech corporate image, accelerating product proliferation by demonstration effect in key target markets, implementing experience marketing to reduce risks for clients, introducing risk investment to solve the shortage of funding, developing in colony and producing in scale, etc.