Abstract: In the "leadership-the social behavior" interaction,in order to obtain the two-way communication to achieve "prosperity" and avoid "total loss",the leadership must establish a sense of public relations.As the women set foot on leadership positions,the inevitable public relation activities should be carried out.However,in view of the public relations under the leadership of women,the female leaders are faced with the paradox of multiple roles.This article based on the analysis of these paradoxes attempts to give some ideas to solve the paradox.