服务型企业动态能力的测量研究
Research on Measurement of Dynamic Capabilities of Service Enterprises
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摘要: 服务业的快速增长不仅表明经济发展阶段的变化,也赋予服务型企业崭新的历史使命。在复杂多变的外部环境下,服务型企业如何应对客户个性化的需求,适应技术变革及盈利模式变化带来的冲击,提升对客户需求和环境变化的响应速度,成为服务型企业面临的主要问题。为了应对内外部环境的不确定性,动态能力成为服务型企业形成持续竞争优势的主要保障。借鉴已有学者的的研究成果,并结合服务型企业的特征,从资源配置能力、学习能力、创新能力、环境感知能力和环境适应能力等5个维度提出了服务型企业动态能力的构成。借助SPSS和Amos应用探测性因子分析和验证性因子分析方法,对量表中的题项进行了删减,并验证了量表的有效性,通过对5个维度的相关性分析,可以发现环境感知能力对其他维度的影响最大,提升服务型企业动态能力主要应从提升企业环境感知能力入手。Abstract: In the complex and changing external environment, how to respond to the needs of individual customers to adapt to the technological changes and changes in the impact of profit model to enhance the response to customer needs and environmental change speed to the service-oriented enterprises becomes the main problem. In order to cope with the uncertainties of internal and external environment, dynamic capability becomes the main guarantee for the sustainable competitive advantage of service enterprises. In order to sort out the connotation of dynamic capability of service-oriented enterprises and give the measurement dimension of dynamic capability, this paper draws on the research results of some scholars and combines the characteristics of the service-oriented enterprises, from the resource allocation ability, learning ability, innovation ability, environment perception ability and environmental adaptability and other five dimensions and put forward the composition of the service-oriented enterprise dynamic capacity. With the help of SPSS and Amos, the exploratory factor analysis and confirmatory factor analysis are used to delete the items in the scale and validate the validity of the scale. Through the correlation analysis of 5 dimensions, environment perception has the greatest impact on the other dimensions, improving the service-oriented enterprises dynamic ability ought to begin with enhancing the corporate environmental perception ability.