Abstract: The new normality takes innovation into e-commerce.The mobile e-commerce is the innovation trend of e-commerce.According to the traditional e-commerce,the mobile e-commerce has several differences,liking mobility,timeliness and privacy.The new normality brings new opportunities and challenges,it also bring the personality and diversifies about consumer demands.The mobile ecommerce's development is to meet the new normality economy.There are many opportunities and obstacles for its development.Finally,it gives some suggestions,such as big-data applications,the transformation of the internet thinking,online and offline cooperation,trinity regulatory system.They can drive the healthy development of mobile e-commerce.