Study on Service Chain
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摘要: 现代社会已经进入服务型社会,服务的作用日益明显。文章把服务业抽象为“链”,总结了链的形成、特点和服务过程,并应用相关性指标模型对链上“节点”关系进行推导,为确定是否成为链的关系提供理论依据,最后应用模型对北京市汽车服务业进行了实际应用。Abstract: The society is stepping into a service era, when service becomes more and more important. This article abstracts the service business as a chain, and summarizes the forms, traits and the service process of the chain, illustrating the relationship of the 'point formation' in the chain by some relative indexes, as a theoretic support and in the end applying the model onto the Auto Service industry of Beijing.
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Keywords:
- service chain /
- service /
- theory
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[1] 瓦拉瑞尔A泽丝曼尔,玛丽乔比特那.服务营销[M].张金成,白长虹,译.北京:机械工业出版社,2002. [2] 刘治江.服务价值链分析[J].企业经济,2005(3):295-296. [3] 胡正华,宁宣熙.服务链概念、模型及其应用[J].商业研究,2003(7):111-115. [4] 中国汽车网(http://www.chinacars.com),2006-01-25.
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