Abstract: In the face of the 2008-2009 economic crisis, the Obama administration put forward unprecedented auto industrial policy in terms of policy scale and intensity.The Obama administration’s auto industrial policy can be examined in two aspects: first, to rescue the enterprise, and second, to support the industry.When the federal government rescues the auto enterprise which is on the brink of collapse, it involves in the management of the enterprise. When the federal government supports the auto industry, the government increases the investment, and this is the driving force of investment. Research and development policy promoted science and technology innovation, and this is the driving force of innovation. Besides above policies, various measures are adopted, such as industrial regulation, consumption guidance and federal government procurement, and these measures become the driving force of policy. The auto industrial policy of the federal government aimed at not only bailing out the auto industry, but also guiding and coordinating. On the basis of above analysis, the major characteristics of Obama Administration’s auto industrial policy can be investigated, it shares the same as that of normal American industrial policy, i.e. functional problem solving of industrial policy, market-based industrial policy, industrial policy within legal framework, and industrial policy focused on research and development. At the same time, it has its properties, such as accurate industrial identification, emphasis on research, development and innovation. The Obama administration’s industrial policy has important lessons for China’s industrial adjustment.