Abstract: Consumer culture expresses a certain value of people’s daily life. Through the empirical investigating of the new-generation migrant workers, this paper found out that in the practice of the flowing consumer space, consumer culture of the new-generation migrant workers has the close trend toward the city consumer culture and also cannot be combined with the urban consumer culture due to the effect of rural traditional customs and value standard and its modern construction is a long-term process, which can be completed through the reconstruction in the city spatial practical significance of the new-generation migrant workers.