智能社会人机物互动模式与发展趋向展望——基于自动驾驶出行服务乘客群体的数据

    The Prospect on Human-Machine-Object Interaction Mode and Development Trend in Intelligent Society: An Analysis Based on Passenger Data from Autonomous Ride-Hailing Services

    • 摘要: 人类正在迈入智能社会,以智能体在社会生活场域大量出现为重要标志。在驾驶与出行场景,自动驾驶出租车运营(L4级)成为重要的智能体应用场景,为探索“智能社会”人机物互动提供了观察切口。以武汉市“萝卜快跑”模式商业化运营为案例,面向自动驾驶乘客群体开展调查研究,重点关注这批“吃螃蟹者”的群体特征与社会态度评价,收集并获得问卷数据。研究发现,在群体画像方面,乘客以青年人为主,性别相对均衡,职业以上班族与学生群体为主。受教育程度能够提升认知和使用倾向。在创新的传播扩散过程中,新媒体成为个体首要信息渠道,低成本、无干扰、尝试新鲜事物等成为主要动机。乘客群体中已经出现了较大比例的高频使用者。在人机物互动中的群体主观感知(安全性、有效性、信任度)方面,既存在共识也有差异。首次乘坐的体验能够提高对新技术的信任度。乘客群体在劳动异化、社会排斥、空间正义等维度,表达了社会公平性关切。此外,新出行模式将会对产业与市场带来深刻影响。揭示出未来智能社会可能发生的一系列重大变化,为研究智能社会的人机物互动过程与机理提供了重要的实证基础。

       

      Abstract: Humanity is entering an intelligent society, a development profoundly characterized by the deep integration of human, cyber, and physical systems. Against this backdrop, autonomous ride-hailing services (L4) constitute a crucial application scenario, providing an observational lens for exploring human-machine-object interactions. From May to August 2025, the research team conducted a survey in Wuhan among passengers of autonomous vehicles, focusing on the demographic characteristics and social attitudes of "early adopters". The findings reveal that the passenger profile predominantly consists of young adults with a relatively balanced gender distribution, primarily composed of office workers and students. Higher education levels correlate with enhanced cognitive understanding and usage inclination. In the diffusion of innovations, new media serves as the primary information channel, while key motivations include low-cost offerings, seamless experience, and the desire to try new technologies. A significant proportion of passengers become frequent users, demonstrating high repeat usage intention. Regarding subjective perceptions in human-machine-object interactions—such as safety, effectiveness, and trust—consensus coexists with divergence. The survey has found that first-time ride experiences significantly increase trust in technology. Meanwhile, passengers express concerns about social equity across dimensions such as labor alienation, social exclusion, and spatial justice. Furthermore, this new travel mode is expected to profoundly impact the industry and market. The findings of this paper reveal a series of significant changes that may occur in the future intelligent society, providing an important empirical basis for studying the interaction process and mechanism among human, machine and object in the intelligent society.

       

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