Abstract: Digital intelligence technologies endow the international communication of Chinese culture with powerful developmental momentum, by precisely reaching targets, innovating content production, integrating multiple platforms, and enhancing interactive experiences. The underlying mechanisms of action implied by digital intelligence empowerment include digital intelligence technologies transcending time and space to reshape the form of cultural dissemination, the integration of intelligence and culture driving innovation in cultural communication, smart connectivity overcoming barriers in cultural communication, and uncovering digital assets to enhance cultural influence. In response to the current issues and challenges faced in the international communication of Chinese culture, the optimization strategies for digital intelligence empowerment adopted by communication entities should cover technical integration and construction of intelligent distribution systems, optimization of user interfaces and enhancement of usage experiences, establishment of data security and compliance assurance systems, coordinated advancement of localized content customization and internationalized dissemination, and exploration of cross-sectoral integration and innovative models. These strategies aim to build a comprehensive, multi-level, and three-dimensional dissemination system, promoting mutual learning and integration of global cultures.